Born in France in 1905, Christian Dior was a fashion designer who became a synonym for luxurious fashion and couture collections after his creation of the 'New Look', voluminous dresses that emphasized woman's curvy body, in 1947. The collection stood out from the simple fashion styles of the World War II era, giving Dior a huge success in the fashion industry all over the world.
Dior started his own fashion empire business after working for or alongside other renowned fashion and perfumers, such as Robert Piguet, Lucien Lelong, and Pierre Balmain. These legends of the mid-twentieth century gave Dior the foundations to manage a fashion house, and succeed in this field as well. Thanks to Christian Dior, Paris re-established itself as the fashion capital of the world.
Because of his huge success in the fashion industry, Dior decided to enter the perfume industry in 1947 with the creation of Miss Dior, named for Catherine, the designer's sister. The second fragrance created by Christian Dior in 1949 was Diorama, followed by Eau Fraiche in 1953 and Diorissimo in 1956, the most costly exported perfume ever.
Parfums Dior is an old perfume house, and nowadays has 183 perfumes in their perfume line created since 1947. The latest perfume by Dior is J'adore Lumiere EDT, as a new edition of his 1999 J'adore fragrance.
Christian Dior died in 1957, but the houses that bear his name still live on. The Dior brand name is known for its luxurious collections, cosmetics and fragrances. At present, Christian Dior is also the main holding company of LVMH, a conglomerate of multi-national luxury goods.
, by Sissi Cruz